Online messages influence our experience of emotions, which may affect a variety of offline behaviours.

Released today, Facebook shows that seeing more positive emotions on Facebook leads to more positive posts and vice versa. The 2012 research has been written up by Kramer et al. (2014) and describes how they manipulated newsfeeds in English speaking participants to show either less positive or negative posts by their friends. They found a […]

Why Facebook rants are bad for business

Rant Alert! Are you partial to a Facebook rant? Did you know that it can damage your business? Here are 5 ways to diffuse a rant and still get your message across. I’m all for a good rant, it gets the emotions out in the open, dusts off cobwebs and lets people know where you […]

Why you aren’t getting the sales on Facebook any more

Facebook is social media, not a sales platform. Here are 7 ways to be social, increase interaction & drive sales. Facebook, although it has the plug-ins for shops, is not a reliable way to sell; it doesn’t pass on notifications or messages, it loses comments & if it gets really huffy it will stop you […]

Why you can write your own content for your website

Copywriters are great, but they don’t know your business. When you are developing a business website, it needs to speak your customer’s language. It needs to be an extension of who you are offline. I don’t know of a better person to articulate that than you. A business website is there to sell your products […]

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I Won’t Hire People Who Use Poor Grammar. Here’s Why.

“Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence.” Your website is promoting your business 24/7, the words that form the site should not be letting down your […]