Business mission & vision statement & core values

Thanks for visiting Write to Right, you may want to subscribe to my website. Thanks for visiting!In the previous posts, I spoke about defining your ideal client and your core business values. These are your defining ‘who’s, who are you working for and who you are. They are also key start and end points in […]

Define your business core values

My last blog post was all about getting to know your ideal client. When you understand the ‘who’ it gives you something to aim for, but with what are you aiming? Do you know why you are spending your time in it? What drives you and your business? What are your goals or ambitions? What […]

Define your ideal client avatar

A while ago I wrote about finding your online voice. While all of it is important, there is one step that I am finding businesses either struggle with or skip altogether – defining their ideal client. Now, I grew up with the adage: You can please some of the people some of the time, you […]

Quality, heart-centred online business

In my last blog post, I wrote about how I kept my online presence whilst I was on holidays. Now, during those four weeks I not only had a marvelous time, I received a shot of clarity. See, I thought I knew what was at the heart of Write to Right, seems there is something […]

Hints to maintain business social media while on holiday

Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) […]

6 ways you benefit from business blogging

Businesses will either start with a website and move to social media, or will move in the opposite direction. The next logical step is to move into business blogging. Some businesses start a blog with a clear purpose, others aren’t quite certain. While there are many posts online with content suggestions, I believe that it […]

How Facebook does NOT influence sales

Research just out of the US indicates that Facebook users are being turned off by hard sell in their Newsfeed. In fact, 95% of people say that social media has little to no effect on their buying behaviour. 94% say they use social media to catch up on what friends and family are up to. […]

Facebook changes how it handles website links

In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, but do not include descriptive or useful information about the linked page in the Facebook post. […]

Comments likes and Facebook Edgerank

Have you seen the post around Facebook detailing how a woman stopped ‘liking’ posts and it changed her Newsfeed? I’ve recently read it and I wondered how it worked. I have done a little research (and I do mean a little, you only need to read up about the Facebook algorithm, EdgeRank) to find out […]