Facebook changes how it handles website links

Thanks for visiting Write to Right, you may want to subscribe to my website. Thanks for visiting!In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, […]

Comments likes and Facebook Edgerank

Have you seen the post around Facebook detailing how a woman stopped ‘liking’ posts and it changed her Newsfeed? I’ve recently read it and I wondered how it worked. I have done a little research (and I do mean a little, you only need to read up about the Facebook algorithm, EdgeRank) to find out […]

Linking in your website

Search engines ‘crawl’ through websites looking for the words your customer enters into the search box. Deep, and meaningful, website links allow for more pages to be returned from your website (increasing its ranking); it also gives you the means to increase your customer relationships and sales. The search engine looks in different places on […]

Winning customers by being consistent

I have learnt from my other business that relationships come first and sales follow. When you are developing a brand, it’s important to ensure that you remain consistent. As a business, there are a number of things you need to be consistent with: your brand, your goals, and your customer. A brand is much more […]

How to use your online voice Part 2

Now you know how to find your online voice, use these tips to use your online voice (and not sound like a dork). Be mindful of your medium Now you know who your ideal customer is, you need to hangout where they do. You have your website, you need to make sure that you promote […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Facebook insights fail

Anyone else seen this on their Facebook Insights? “Known Issue There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” I hope they increase and/or discover the posts since June 30 are also […]