busting online beliefs to make business easier - write to right

Bust business beliefs

Alright, it gets to the point where a girl has to bust some business beliefs floating around the interwebs. This week, there are a couple of BS posts I want to bust. The first is about blogging and the second about Facebook posts. There are an optimal number of words for a blog post I […]

The three word elevator pitch - Write to Right

Three words to your elevator pitch

The Rule of Three – I love it. I learnt it in art. I apply it to visual layouts. Did you know that you can use the rule of three in business? (Especially in your elevator pitch) The rule of three for business is something I learnt in a “Think on your feet “ course […]

Know your client - Write to Right

Beliefs, Benefits, and Behaviours

So you want more clients, more sales, help more people, reach more businesses … That’s the behaviour you are after. It’s what you need to get people to do for you. You need to convince them how. You need to know the psychology of selling. Very early on in my psychology degree, we learnt that […]

Facebook Presence how to choose Write to Right

Facebook Presence- Profile, or Page, or Group? (Oh my!)

Confused about what kind of Facebook presence your business needs? Wondering which is best for you? Want to make sure you’re doing it the right way? Or are you thinking that there’s got to be a better way? With over 13 million Australians active on Facebook, it’s no wonder that businesses are moving to the […]

Recycling content is good for business

Recycling is good for business

Do you recycle? Do you reuse? I promise you, I’m not talking about sorting your rubbish at home. I’m talking about recycling content you use on your blog or social media platforms. There is nothing wrong with revisiting a subject and of course there are a number of ways to go about this. Recycling The […]

Focus on the customer - Write to Right

Social media use in Australia & which platform to use.

For businesses moving online or looking to expand online, the big question is which social media platform to use. With so many options available, Write to Right has examined the statistics on social media use based on age. This allows you to target your ideal client by their social media platform use. Why is this […]

The aim of marketing is to know and(7)

Competing with the competition

Stop it; stop competing with your competition, stop looking over your shoulder, stop playing second fiddle to someone else’s dream. Tweet this That’s what you are doing when you constantly compare your business to your competitor’s; you are devaluing your business. I admit I used to do it. I used to watch, stalk, track, and follow. […]

Fake Facebook Profiles

Big new this week is that the axe will fall on fake Facebook Profiles and deactivated Facebook Profiles. As a result, business pages, on 12 March 2015, will see a decrease in the number of Facebook followers. Don’t stress, it’s not all doom and gloom! Before you star sobbing into your favourite beverage, there are […]

Selling

There are two parts that businesses need to grasp about selling to a customer. You need to either be selling the What’s In It For Me, or selling the sizzle. Neither of them are from your perspective. You know how brilliant you are, you need to tell your customers what you know. Remember the example […]