Focus on the customer - Write to Right

Social media use in Australia & which platform to use.

Thanks for visiting Write to Right, you may want to subscribe to my website. Thanks for visiting!For businesses moving online or looking to expand online, the big question is which social media platform to use. With so many options available, Write to Right has examined the statistics on social media use based on age. This […]

The aim of marketing is to know and(7)

Competing with the competition

Stop it; stop competing with your competition, stop looking over your shoulder, stop playing second fiddle to someone else’s dream. Tweet this That’s what you are doing when you constantly compare your business to your competitor’s; you are devaluing your business. I admit I used to do it. I used to watch, stalk, track, and follow. […]

Fake Facebook Profiles

Big new this week is that the axe will fall on fake Facebook Profiles and deactivated Facebook Profiles. As a result, business pages, on 12 March 2015, will see a decrease in the number of Facebook followers. Don’t stress, it’s not all doom and gloom! Before you star sobbing into your favourite beverage, there are […]

Selling

There are two parts that businesses need to grasp about selling to a customer. You need to either be selling the What’s In It For Me, or selling the sizzle. Neither of them are from your perspective. You know how brilliant you are, you need to tell your customers what you know. Remember the example […]

Creating content for Facebook

Creating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there. So, in the past I have spoken about goal setting and defining […]

How to write for online

Have you been following the expanded series on ‘how to write for online so you don’t look like an utter Noob‘? So here is your business checklist so far: – you have a plan for the coming 6-12 months – you know who your ideal customer is – you have detailed your business mission & […]

Tackling fear in business

I recently revealed that my driving word for 2015 was ‘Growth’. The thing that constantly attacks me achieving is Fear. Over the past weeks I have seen a fair bit of fear in business owners coming out in groups or in posts, here are some of them. Fear that: the new product won’t sell developing […]

Time management

But I just don’t have the time! I’m time poor! I need more hours in the day! I wish I had a magic wand and could give you more hours, I don’t, but I do have ways to make it feel like you do have more time. It’s all about time management and time perception. […]