The importance of being

What use are client testimonials?

Let’s talk testimonials. So many businesses use them and many of us are wary of them. But honestly, what use are they? How can asking someone to give feedback on how you helped or changed them make a difference? The difference for you I honestly hope that you take heed of the feedback, good bad […]

Problems with listening to US Facebook experts when you are an Australian Online Business

Overwhelmed by Facebook advice

It’s not surprising that business owners feel overwhelmed or lost in a sea of Facebook or website advice. There are so many people out there telling you what to do. I admit that I’ve been sucked into it too. I remember getting on a call about how to be a social media manager only to […]


Believe trust connect build

Who’d a thunk it, I have belief and trust issues. Me, the psych graduate! Me, the one who teaches you to set goals, know your ideal client. Me! Oh my god! Boy did I get pushed on this in a group coaching session I had last weekend. I didn’t trust that I could run my […]

busting online beliefs to make business easier - write to right

Bust business beliefs

Alright, it gets to the point where a girl has to bust some business beliefs floating around the interwebs. This week, there are a couple of BS posts I want to bust. The first is about blogging and the second about Facebook posts. There are an optimal number of words for a blog post I […]

The three word elevator pitch - Write to Right

Three words to your elevator pitch

The Rule of Three – I love it. I learnt it in art. I apply it to visual layouts. Did you know that you can use the rule of three in business? (Especially in your elevator pitch) The rule of three for business is something I learnt in a “Think on your feet “ course […]

Know your client - Write to Right

Beliefs, Benefits, and Behaviours

So you want more clients, more sales, help more people, reach more businesses … That’s the behaviour you are after. It’s what you need to get people to do for you. You need to convince them how. You need to know the psychology of selling. Very early on in my psychology degree, we learnt that […]

Facebook Presence how to choose Write to Right

Facebook Presence- Profile, or Page, or Group? (Oh my!)

Confused about what kind of Facebook presence your business needs? Wondering which is best for you? Want to make sure you’re doing it the right way? Or are you thinking that there’s got to be a better way? With over 13 million Australians active on Facebook, it’s no wonder that businesses are moving to the […]