Linking in your website

Search engines ‘crawl’ through websites looking for the words your customer enters into the search box. Deep, and meaningful, website links allow for more pages to be returned from your website (increasing its ranking); it also gives you the means to increase your customer relationships and sales. The search engine looks in different places on […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Why you aren’t getting the sales on Facebook any more

Facebook is social media, not a sales platform. Here are 7 ways to be social, increase interaction & drive sales. Facebook, although it has the plug-ins for shops, is not a reliable way to sell; it doesn’t pass on notifications or messages, it loses comments & if it gets really huffy it will stop you […]

Why you can write your own content for your website

Copywriters are great, but they don’t know your business. When you are developing a business website, it needs to speak your customer’s language. It needs to be an extension of who you are offline. I don’t know of a better person to articulate that than you. A business website is there to sell your products […]