Define your business core values

My last blog post was all about getting to know your ideal client. When you understand the ‘who’ it gives you something to aim for, but with what are you aiming? Do you know why you are spending your time in it? What drives you and your business? What are your goals or ambitions? What […]

Hints to maintain business social media while on holiday

Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) […]

How Facebook does NOT influence sales

Research just out of the US indicates that Facebook users are being turned off by hard sell in their Newsfeed. In fact, 95% of people say that social media has little to no effect on their buying behaviour. 94% say they use social media to catch up on what friends and family are up to. […]

Facebook changes how it handles website links

In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, but do not include descriptive or useful information about the linked page in the Facebook post. […]

Linking in your website

Search engines ‘crawl’ through websites looking for the words your customer enters into the search box. Deep, and meaningful, website links allow for more pages to be returned from your website (increasing its ranking); it also gives you the means to increase your customer relationships and sales. The search engine looks in different places on […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Why you aren’t getting the sales on Facebook any more

Facebook is social media, not a sales platform. Here are 7 ways to be social, increase interaction & drive sales. Facebook, although it has the plug-ins for shops, is not a reliable way to sell; it doesn’t pass on notifications or messages, it loses comments & if it gets really huffy it will stop you […]