How to profit from your increased social media influence from going viral

How to maintain your social influence after going viral

Congratulations! You’ve got your social media channel hooting along. You’re gaining followers, you’re getting great feedback, you’re interacting, and you’re closing sales. Now keep it up! You’ve got to keep paddling to stay on the wave. You’ve got to maintain your social influence. Businesses will hit gold and get a spike of social influence. The […]

busting online beliefs to make business easier - write to right

Bust business beliefs

Alright, it gets to the point where a girl has to bust some business beliefs floating around the interwebs. This week, there are a couple of BS posts I want to bust. The first is about blogging and the second about Facebook posts. There are an optimal number of words for a blog post I […]

Creating content for Facebook

Creating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there. So, in the past I have spoken about goal setting and defining […]

How to write for online

Have you been following the expanded series on ‘how to write for online so you don’t look like an utter Noob‘? So here is your business checklist so far: – you have a plan for the coming 6-12 months – you know who your ideal customer is – you have detailed your business mission & […]

Work smarter

Working on over working in. Work smarter, not harder. Have you heard either of these in business? They are not cliché and are actually related. When you choose to work on your business, you are dedicating your time to working smarter. (Tweet this) Working smarter doesn’t mean lowering prices, increasing profits, or churning out more […]

Define your business core values

My last blog post was all about getting to know your ideal client. When you understand the ‘who’ it gives you something to aim for, but with what are you aiming? Do you know why you are spending your time in it? What drives you and your business? What are your goals or ambitions? What […]

Hints to maintain business social media while on holiday

Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) […]

6 big ways blogging benefits business – part 2

Last week I let you in on the first half of why you should be blogging, how your business benefits from blogging, and a little bit on how you can go about it. This week I round out the series with three very ‘feel good’ reasons to get blogging. Research Blogs are fantastic ways to […]

How Facebook does NOT influence sales

Research just out of the US indicates that Facebook users are being turned off by hard sell in their Newsfeed. In fact, 95% of people say that social media has little to no effect on their buying behaviour. 94% say they use social media to catch up on what friends and family are up to. […]