Facebook changes how it handles website links

In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, but do not include descriptive or useful information about the linked page in the Facebook post. […]

Comments likes and Facebook Edgerank

Have you seen the post around Facebook detailing how a woman stopped ‘liking’ posts and it changed her Newsfeed? I’ve recently read it and I wondered how it worked. I have done a little research (and I do mean a little, you only need to read up about the Facebook algorithm, EdgeRank) to find out […]

How to use your online voice Part 2

Now you know how to find your online voice, use these tips to use your online voice (and not sound like a dork). Be mindful of your medium Now you know who your ideal customer is, you need to hangout where they do. You have your website, you need to make sure that you promote […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Facebook insights fail

Anyone else seen this on their Facebook Insights? “Known Issue There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” I hope they increase and/or discover the posts since June 30 are also […]

Why Facebook rants are bad for business

Rant Alert! Are you partial to a Facebook rant? Did you know that it can damage your business? Here are 5 ways to diffuse a rant and still get your message across. I’m all for a good rant, it gets the emotions out in the open, dusts off cobwebs and lets people know where you […]

Why you aren’t getting the sales on Facebook any more

Facebook is social media, not a sales platform. Here are 7 ways to be social, increase interaction & drive sales. Facebook, although it has the plug-ins for shops, is not a reliable way to sell; it doesn’t pass on notifications or messages, it loses comments & if it gets really huffy it will stop you […]