FOMO Blab Periscope Meerkat

FOMO and social media

FOMO or Fear Of Missing Out is a common phenomenon in our information and digital economy. Some people wear it as a badge of honour, whereas others it is the first step towards overwhelm and the gripping need for a digital detox. Fear is an important emotion and it serves us when keeping us safe. […]

How to profit from your increased social media influence from going viral

How to maintain your social influence after going viral

Congratulations! You’ve got your social media channel hooting along. You’re gaining followers, you’re getting great feedback, you’re interacting, and you’re closing sales. Now keep it up! You’ve got to keep paddling to stay on the wave. You’ve got to maintain your social influence. Businesses will hit gold and get a spike of social influence. The […]

The importance of being

What use are client testimonials?

Let’s talk testimonials. So many businesses use them and many of us are wary of them. But honestly, what use are they? How can asking someone to give feedback on how you helped or changed them make a difference? The difference for you I honestly hope that you take heed of the feedback, good bad […]

Problems with listening to US Facebook experts when you are an Australian Online Business

Overwhelmed by Facebook advice

It’s not surprising that business owners feel overwhelmed or lost in a sea of Facebook or website advice. There are so many people out there telling you what to do. I admit that I’ve been sucked into it too. I remember getting on a call about how to be a social media manager only to […]

busting online beliefs to make business easier - write to right

Bust business beliefs

Alright, it gets to the point where a girl has to bust some business beliefs floating around the interwebs. This week, there are a couple of BS posts I want to bust. The first is about blogging and the second about Facebook posts. There are an optimal number of words for a blog post I […]

The three word elevator pitch - Write to Right

Three words to your elevator pitch

The Rule of Three – I love it. I learnt it in art. I apply it to visual layouts. Did you know that you can use the rule of three in business? (Especially in your elevator pitch) The rule of three for business is something I learnt in a “Think on your feet “ course […]

Facebook Presence how to choose Write to Right

Facebook Presence- Profile, or Page, or Group? (Oh my!)

Confused about what kind of Facebook presence your business needs? Wondering which is best for you? Want to make sure you’re doing it the right way? Or are you thinking that there’s got to be a better way? With over 13 million Australians active on Facebook, it’s no wonder that businesses are moving to the […]

Focus on the customer - Write to Right

Social media use in Australia & which platform to use.

For businesses moving online or looking to expand online, the big question is which social media platform to use. With so many options available, Write to Right has examined the statistics on social media use based on age. This allows you to target your ideal client by their social media platform use. Why is this […]

Fake Facebook Profiles

Big new this week is that the axe will fall on fake Facebook Profiles and deactivated Facebook Profiles. As a result, business pages, on 12 March 2015, will see a decrease in the number of Facebook followers. Don’t stress, it’s not all doom and gloom! Before you star sobbing into your favourite beverage, there are […]

Creating content for Facebook

Creating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there. So, in the past I have spoken about goal setting and defining […]