Hints to maintain business social media while on holiday

Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) […]

How Facebook does NOT influence sales

Research just out of the US indicates that Facebook users are being turned off by hard sell in their Newsfeed. In fact, 95% of people say that social media has little to no effect on their buying behaviour. 94% say they use social media to catch up on what friends and family are up to. […]

Facebook changes how it handles website links

In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, but do not include descriptive or useful information about the linked page in the Facebook post. […]

Comments likes and Facebook Edgerank

Have you seen the post around Facebook detailing how a woman stopped ‘liking’ posts and it changed her Newsfeed? I’ve recently read it and I wondered how it worked. I have done a little research (and I do mean a little, you only need to read up about the Facebook algorithm, EdgeRank) to find out […]

How to use your online voice Part 2

Now you know how to find your online voice, use these tips to use your online voice (and not sound like a dork). Be mindful of your medium Now you know who your ideal customer is, you need to hangout where they do. You have your website, you need to make sure that you promote […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Facebook insights fail

Anyone else seen this on their Facebook Insights? “Known Issue There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” I hope they increase and/or discover the posts since June 30 are also […]