Facebook Presence how to choose Write to Right

Facebook Presence- Profile, or Page, or Group? (Oh my!)

Confused about what kind of Facebook presence your business needs? Wondering which is best for you? Want to make sure you’re doing it the right way? Or are you thinking that there’s got to be a better way? With over 13 million Australians active on Facebook, it’s no wonder that businesses are moving to the […]

Focus on the customer - Write to Right

Social media use in Australia & which platform to use.

For businesses moving online or looking to expand online, the big question is which social media platform to use. With so many options available, Write to Right has examined the statistics on social media use based on age. This allows you to target your ideal client by their social media platform use. Why is this […]

Fake Facebook Profiles

Big new this week is that the axe will fall on fake Facebook Profiles and deactivated Facebook Profiles. As a result, business pages, on 12 March 2015, will see a decrease in the number of Facebook followers. Don’t stress, it’s not all doom and gloom! Before you star sobbing into your favourite beverage, there are […]

Creating content for Facebook

Creating content for Facebook, or even your blog, needn’t be difficult. Once you know where you want to take your business and what your customers want from you, then the secret is to find where they cross and the content which sits there. So, in the past I have spoken about goal setting and defining […]

How to write for online

Have you been following the expanded series on ‘how to write for online so you don’t look like an utter Noob‘? So here is your business checklist so far: – you have a plan for the coming 6-12 months – you know who your ideal customer is – you have detailed your business mission & […]

Hints to maintain business social media while on holiday

Ever wonder how you will keep your social media followers engaged whilst on holiday, while ill, during peak periods, or even when you need some time away from your devices? My family and I have just returned from a four-week overseas holiday (I feel refreshed and with a clearer direction for both of my businesses) […]

6 big ways blogging benefits business – part 2

Last week I let you in on the first half of why you should be blogging, how your business benefits from blogging, and a little bit on how you can go about it. This week I round out the series with three very ‘feel good’ reasons to get blogging. Research Blogs are fantastic ways to […]

How Facebook does NOT influence sales

Research just out of the US indicates that Facebook users are being turned off by hard sell in their Newsfeed. In fact, 95% of people say that social media has little to no effect on their buying behaviour. 94% say they use social media to catch up on what friends and family are up to. […]

Facebook changes how it handles website links

In the news this week, Facebook has announced two major changes to how it ranks the links pages share. CHANGES The first is the practise of ‘click-baiting’. Click-baiting is where a business will share a link to a website, but do not include descriptive or useful information about the linked page in the Facebook post. […]