FOMO Blab Periscope Meerkat

FOMO and social media

FOMO or Fear Of Missing Out is a common phenomenon in our information and digital economy. Some people wear it as a badge of honour, whereas others it is the first step towards overwhelm and the gripping need for a digital detox. Fear is an important emotion and it serves us when keeping us safe. […]

How to use your online voice Part 2

Now you know how to find your online voice, use these tips to use your online voice (and not sound like a dork). Be mindful of your medium Now you know who your ideal customer is, you need to hangout where they do. You have your website, you need to make sure that you promote […]

Write to Right - Finding your online voice part 1

Writing for online without sounding like an utter know it all

Ever wondered how to write about yourself online without sounding like a “complete dork” or a “know-it-all”? Finding that happy medium to sell yourself positively online can be difficult. The following steps will give you and therefore your business a strong, client-focused and cohesive online presence. Know your business Does your business have a mission […]

Facebook insights fail

Anyone else seen this on their Facebook Insights? “Known Issue There is a discrepancy in the engagement and reach metrics for all Page Posts and Boosted Posts between 5/30 and 6/30. We are working to resolve the issue as soon as possible.” I hope they increase and/or discover the posts since June 30 are also […]

Online messages influence our experience of emotions, which may affect a variety of offline behaviours.

Released today, Facebook shows that seeing more positive emotions on Facebook leads to more positive posts and vice versa. The 2012 research has been written up by Kramer et al. (2014) and describes how they manipulated newsfeeds in English speaking participants to show either less positive or negative posts by their friends. They found a […]

Why Facebook rants are bad for business

Rant Alert! Are you partial to a Facebook rant? Did you know that it can damage your business? Here are 5 ways to diffuse a rant and still get your message across. I’m all for a good rant, it gets the emotions out in the open, dusts off cobwebs and lets people know where you […]

Why you aren’t getting the sales on Facebook any more

Facebook is social media, not a sales platform. Here are 7 ways to be social, increase interaction & drive sales. Facebook, although it has the plug-ins for shops, is not a reliable way to sell; it doesn’t pass on notifications or messages, it loses comments & if it gets really huffy it will stop you […]